By Jeff Conant
Part literary feedback, half media research, and half advertising and marketing guide, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the background of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications thoughts of the circulate. The allure of the Zapatistas, and their survival, has as a lot to do with their targets as with the compelling and wildly powerful language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly diversified components of poetics and symbolism, Zapatismo has emerged as anything fullyyt new: a resolutely radical public kinfolk crusade for human liberation.
The first postmodern revolution” provided itself to the realm via a fancy and evolving net of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different renowned cultural varieties. making use of persuasive exposure, myths, and logos, the Zapatistas either communicated their message and constructed a transparent aesthetic which can include many messages instantaneously and self-replicate on a world scale. Jeff Conant deals an enticing and leading edge device for organizers and educators to appreciate how the Zapatistas' technique works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.
Jeff Conant is a author and activist within the San Francisco Bay zone and the writer of A group advisor to Environmental Health.
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A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency by Jeff Conant